The current national advertising campaign by McDonald's for its Grand Angus and Mighty Angus offerings is a disgraceful ripoff of 25 million consumers across Australia and New Zealand.
The glitzy television advertisements are spiced up to make the Angus beef burgers look like McDonald's answer to the Brisbane's Breakfast Creek Hotel's famous steak house.
Sumptuous images of first-class beef adorned with all the usual accoutrements would be enough tickle the taste buds of the most-fastidious gastronomic expert.
After all, prime Angus beef is a commodity not usually affordable by average Aussie and NZ punters in these tough economic times.
So, McDonald's tempting advertisements would be enough to get any family to part with their cash for this fantastic offer.
That is until you bite into the sour dough bun and are confronted with the usual style of fatty pattie sold by McDonald's for more than four decades.
You haven't been served a prime cut of Angus beef - you've been served a compressed bloody rissole!
You've received a crappy beef burger from a deceased Angus cow whose meat, fat and gristle have been chopped, sliced, minced and diced, then squeezed together into a round piece of junk food and served up to unsuspecting customers.
What are the ACCC, Consumer Bureaux and Offices of Fair Trading doing about this blatant consumer ripoff?
This is not a juicy slice of Angus beef being served to McDonald's customers but a blatant consumer deception from their monotonous suite of happy crappy meals.
McDonald's should pull these ads or face prosecution by the Australian and New Zealand authorities.
And the sooner the better!
They advertise this so-called gourmet beef as "a little bit fancy".
Fair dinkum. The spin doctors working for McDonald's would make the Boston Strangler look like a respectable citizen.
There are all sorts of burgers - hamburgers, beef burgers, steak burgers and now what McDonald's calls its "fancy" Grand Angus and Mighty Angus burgers.
They're about as fancy as the joy of a Queensland cop Tasering you up the backside for a speeding offence!
Consumers should vote with their feet and say no to McDonald's advertising which, in the mind of the average consumer, is clearly misleading and deceptive.
Which would put it fairly and squarely in breach of section 52 of the Commonwealth Trade Practices Act.
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PAUL TULLY: paul@tully.org.au
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