The bells were not ringing for many iPhone users this New Year's weekend, with many oversleeping thanks to a glitch with the alarms on the Apple mobile phones.
It was the second time in just a few months the alarm function on the phone failed to activate correctly, prompting an avalanche of complaints on social networking site Twitter.
"Dear iPhone, why didn't your alarm go off this morning? I set six of them. I've now missed church. Thanks for nothing," said one user on Sunday morning.
"Some sort of digital iPhone pandemic is going on. Alarm clock failure reports are pouring in from all sources around the globe," said another.
Apple told Macworld magazine it was aware of the problem.
"We're aware of an issue related to non-repeating alarms set for January 1 or 2," spokeswoman Natalie Harrison said.
"Customers can set recurring alarms for those dates and all alarms will work properly beginning January 3."
The problem seemed to be affecting Apple's most recent versions of iPhones and iPods launched in November, but website Engadget suggests it may also have hit earlier versions.
The problem first occurred when the clocks went back at the end of October and early November when Australian and British iPhone owners complained of being late for work because their alarms had not switched over to the new time.
Apple did not immediately respond to a query from AFP on Sunday.
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