Full page ads by the Mars Snackfood Company in Sunday papers around Australia would almost reduce a sceptic to tears.
Crocodile tears that is!
The ads say that the 60g Mars Bar will be reduced in size by 11.6% to 53g to tackle the problems of big food for Australians "by reducing portion size".
Just when you thought the Mars Bar Company had become a loving, caring, sharing multi-national corporation, the company has been forced to admit there will be no reduction in the $1.70 price tag of a Mars Bar.
With national sales of 30 million a year, that represents more than a $5.9 million annual boost to the company's profits, just from the sales of the iconic Mars Bar.
With their other lines set to go the same way, the magnitude of this corporate greed - wrapped up as concerns for our health - soon becomes apparent.
The Company's General Manager Peter West couldn't help himself with his cherubic image splashed across the company's full-page ads in today's Sunday papers across Australia.
It's a pity he couldn't admit that the current tough economic times demanded innovative ways to improve his company's profits.
Claiming that the Mars Bar Company is genuinely interested in our health and well-being is much smarter marketing, even though they are loaded with fat and sugar.
Quick, Peter. Look out the window and snap a picture of those pigs flying across the sky. Maybe, you should even get an Order of Australia out of all of this for being such a decent chap.
Australian consumers are not dills, despite what Peter West and his merry band of Mars purveyors might believe.
The company's latest anti-consumer move will induce sensible Aussies to simply give Mars the Ars!
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CR PAUL TULLY: paul@tully.org.au
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