McDonald's currently has a snazzy, American-style promotion on its Value Picks offerings.
In a new twist on the old "bait and switch" technique, McDonald's has put the Value Picks conditions in the fine print at the bottom of the promo signs.
By sucking people into queuing for 10 minutes for lunch at their Mt Ommaney Centre store in Brisbane's southwest, only to tell them that the great-looking Bacon and Cheese burger is available only until 10.30am, gives McDonald's an even money chance of snaring a different order from hapless customers.
Instead of a prominent "Breakfast Only" sign, the Yanks have gone out of their way to engage in some old-fashioned deceptive advertising trickery.
And to add insult to injury, McDonald's customers at Mt Ommaney who query the style and positioning of their misleading signage, are told that it all determined by Centre Management and has nothing to do with McDonald's.
That is nothing but a deliberate lie and a pretty dumb thing to say to a consumer advocate who has dedicated 30 years of his life to exposing these sorts of ripoffs and corporate scams.
It seems that McDonald's Big Lies are now overshadowing their discredited Big Macs!
Maybe consumers should vote with their feet to stop this Yankee skullduggery.
Everyone knows the burgers are better at Hungry Jacks!
It really is bloody hopeless that these subtle advertising tricks are being played by McDonald's just to ship their greedy profits out of Australia back home to the USA.
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CR PAUL TULLY: paul@tully.org.au
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