ABC Rural
Friday, 12/03/2010
The Federal Court has found a Queensland carbon trading company made false or misleading representations about the environmental benefits of its products.
Prime Carbon was taken to court by the Australian Competition and Consumer Commission.
The company sold a soil carbon and sequestration program to farmers, and falsely claimed, amongst other things, it was trading carbon credits through the National Stock Exchange.
ACCC chairman Graeme Samuel says companies using green claims in their marketing need to be careful.
"What we've done is we've ensured that this particular company, that is Prime Carbon, now complies with the law in not making representations that are inappropriate or misleading or deceptive," he says.
"We've also put on notice anyone else who's in this business."
The sole director of Prime Carbon Ken Bellamy says, in a statement, he's confident nobody suffered any loss or damage at all from the matters raised by the ACCC, except his business.
He says farmers have got better soil as a result of his program, and the business has had no complaints from buyers.
Mr Bellamy says the inaccuracies on the company's website were mostly corrected prior to the legal action by the ACCC.
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