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Consumers Confused About New Technology



Smart House

A consumer poll done by Dick Smith has revealed that 65 per cent of consumers have a hard time understanding instruction manuals or do not take the time to read them.


The poll has also found that 43 per cent found it hard to get new technology up and running at home, 33 per cent of respondents said that technology have become more complicated, and 27 per cent believe that technology will get more confusing in the future.


Dick Smith's General Manager, Debra Singh said, "Consumer electronics shoppers are clearly finding it difficult to understand and set up their new technology.

Many are switching on their new technology without even having read the instruction manual.

Despite the challenges that shoppers are having setting up and using their technology, they are choosing their new products based on performance and features rather than ease of use."



It has also been revealed that more than 50 per cent of South Australian respondents find it a challenge to make new technology work, while only 25 per cent of Tasmanian respondents are having difficulties.

More than half of the respondents from New South Wales and 40 percent from Queensland indicated that understanding complicated instruction manuals is the biggest challenge to making their new technology work.




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